What’s in a name, goes the Shakespearean play, and it goes on to say that a rose by any other name would smell as sweet. In the Philippine jurisdiction, a name could mean open doors of opportunity, like if your surname is Zobel or Ayala. It could also pave the way for a career in politics, especially if the family name has held favorable elective posts, like Pimentel. On the other hand it could spell trouble – Barretto, anyone?